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Today’s crowded digital market space returns an abundance of reporting and data. In fact, there is often too much data that is not comparable between platforms and channels for Marketing teams to accurately determine campaign success.
The complexity of this problem requires deep analysis from a Data Analytics team, often done in isolation and separately from campaign activities carried out by Marketing agencies.
We connect the dots between the art, the science and the audience of marketing to provide you with meaningful insights using analytics and data science.
Our machine learning models help you truly understand your customer base and value so that you can focus your resources on the right target audience.
We help you find higher returns on the time and money you spend developing content and incentives to grow your customer base.
We help assess the right business and customer use cases that will benefit from data analysis and deeper insights.
We synthesis and transform your data into the necessary formats for modelling and analysis.
We build machine learning models to predict your key target metrics, measure their accuracy, and analyse your data to discover patterns.
We provide documented predictions and playbook recommends to help you execute on the insights we find.
Our 1 hour video call covers the following:
Understand
- your business ambitions and growth plans
- review your existing marketing assets and campaign results, and identify gaps
- help determine benchmarks for your business on your best performing campaigns
Recommend
- provide insights on which areas of your marketing workflow to focus on for optimal impact
- recommend the right marketing metrics and KPIs on which to concentrate limited resources
Plan
- provide you a template for a 6 month roadmap that outlines an accountable digital marketing plan
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